Effectively driving qualified traffic to your website is essential for running a successful business online. Achieving high rankings in the search engines may bring you plenty of traffic. But if your visitors are not buying your products or, at the very least, becoming qualified leads for your services, then your efforts are futile.

Basic search engine optimization requires both an onsite theme based architecture and an offsite linking strategy. Icelink Design specializes in constructing and designing websites based on tightly themed silo structures using a combination of market intelligence research and latent semantic indexing to not only gain high rankings in the search engines based on theme relevancy but to drive qualified traffic that converts to sales.